You give us a set of questions that you want to ask the population. We do the rest, designing and testing the questionnaire, undertaking the fieldwork, cleaning the data and delivering you a dataset that can be used for data analysis. Our highly skilled interviewers conduct interviews face-to-face as part of our Opinions and Lifestyle Survey. This means we can ask questions that may not be possible by telephone or online. We also offer a self-completion option for particularly sensitive questions.

We offer:

  • 1,000 achieved sample size on average per month, of people aged 16 and over living in private households in Great Britain
  • clear and transparent charging policy
  • complete flexibility – from 1 to 40 questions per module
  • over 60 classificatory variables (data breakdowns) available, including geographical, social and employment characteristics
  • free expert advice to make sure you optimise your question design and analysis
  • monthly data collection for 8 out of 12 months (Jan, Feb, Apr, May, July, Aug, Oct, Nov)

You’ll receive:

  • a respondent level, anonymised dataset with the client and classificatory variables for each respondent
  • a high-level survey report containing technical information, response rates, frequency counts for both client and classificatory variables and questionnaire documentation showing the routing and text for the client and classificatory variables
  • an Excel file displaying the sampling errors for the client and classificatory variables

Methodology

Ours is the only random probability omnibus service currently available in Great Britain. Our methodology adheres to the Code of Practice for Official Statistics, and we produce a number of publications from the survey that are designated National Statistics. This sets us apart from random location, quota-based omnibus sampling approaches.

We have a proven track record in gaining insight for evidence-based development, monitoring and evaluation in:

  • education
  • health
  • economy and taxation
  • transport
  • food safety
  • science and technology
  • social mobility
  • social and criminal justice

What can I ask?

We have space for 45 minutes of client questions in each month the survey runs. Your questions can cover almost any topic and can be opinion or fact-based. This service is particularly useful for:

  • establishing the level of support for policy
  • evaluating the effectiveness of awareness campaigns
  • establishing social and political attitudes
  • identifying the prevalence of certain behaviours
  • evaluating levels of service satisfaction
  • measuring consumption of goods or services
  • testing or piloting questions before they are used in larger-scale surveys

Extra services

We can also:

  • design questions based on your specifications
  • analyse the data and produce a report on the findings
  • provide a sample for follow-up research (where respondents have agreed)

To commission questions, please email us at: omnibus@ons.gov.uk, including the:

  • topic(s)
  • number of questions and, if you know it, the question content
  • months you’d like to run in
  • purpose of collecting the data