"Figure 9: Comparison of productivity measures: tourism industry versus tourism direct values (base year 2008=100), UK, 2008 to 2013","" "","" "","" "Notes","" "Unit","index (2008=100)" "","" "","Tourism industry","Tourism direct" "2008","100","100" "2009","106","103.55" "2010","111.56","111.52" "2011","115.75","115.35" "2012","117.54","116.66" "2013","117.79","114.63"